The Campaign Ad Net Zero Awards Homepage

INNOVATION MEETS IMPACT

The Campaign Ad Net Zero Awards recognise and reward all impactful sustainability initiatives of agencies, brands, public sector organisations, charities and NGOs, media owners and platforms – from bold ideas to tangible results.

Entries are now closed. Thank you for your submission this year!

Each entry demonstrated a profound commitment to creating meaningful social and environmental change, driving impact that inspires and uplifts communities.

Shortlist Released: 22nd September.

It doesn't matter if you entered or make this year's shortlist; if you're dedicated to a more sustainable future for the advertising industry, this event is your chance to celebrate and accelerate our collective progress toward net zero.

Tickets are officially available!

The awards ceremony is a special occasion to honour your colleagues and show your appreciation for their dedication with a memorable day out. It’s the perfect event to exchange best practices, inspire one another, and unite around the shared goal of reducing emissions and creating a sustainable future. This event brings the community together to acknowledge and celebrate the vital work being done to address the climate challenge.

Indulge in a sumptuous three-course lunch featuring an exquisite vegan menu. The Londoner has earned rave reviews for its outstanding vegetarian and vegan cuisine, promising a delightful dining experience at the Awards.

This remarkable event underscores our collective commitment to advancing a greener, more sustainable advertising industry. Don’t miss out on being part of this inspiring celebration.

AMPLIFY YOUR WIN

If you're a winner at these awards, shout about your success even more with our amplification package.

You’ve had a cracking day out, you’ve picked up an award, you’ve slept off the celebrations, but do the people that really matter know you’ve won big?

We’re here to help. We want to get your win out there, to the audience, in front of prospective clients and competitors. We need to inspire AdLand to do better!

That’s why we’ve put together an instant shout-about-it package: quick turnaround content that won’t destroy your marketing budget.

WHAT'S INCLUDED IN THE AMPLIFICATION PACKAGE?

"Campaign is pleased to partner with Ad Net Zero on these important sustainability awards, which recognise how brands and their agency and media partners are driving measurable progress and making genuine impact. We want the Campaign Ad Net Zero Awards to be a benchmark of excellence and we have introduced more international categories for different regions around the world this year -- because global collaboration is key to tackling the climate emergency.”

Gideon Spanier, UK editor-in-chief of Campaign and chair of British Society of Magazine Editors

CATEGORIES

As the world faces the urgent effects of climate change, this is a chance to showcase and reward the innovations, collaborations, and impactful projects driving behavioural change and advancing a zero-carbon industry.

Explore our extensive categories, which are open to participants worldwide.

The Best Practice category will awarded regionally across the following areas: UK, EMEA, APAC, and The Americas. However, the Innovation and Sector categories will be judged and awarded globally.

Best Practice

Best Practice in Sustainability - Ad Tech Services

Best Practice in Sustainability Award - Agency

Best Practice in Sustainability Award - Media Owner

Best Practice in Sustainability Award - Production/Experiential

Best Practice in Sustainable Ad Production (most innovative production using green tools)

We will be looking for evidence of steps taken to measure, reduce and report and carbon involved in the production of advertising. This could include reports from carbon calculators such as the one offered by AdGreen, along with details on decisions made to actively reduce carbon from ad production while maintaining the full creative impact.

Best Practice in Sustainable Media Planning (carbon measurement and management using innovative processes)

We will be looking for evidence of how the carbon footprint of a media plan was considered, what information was used to inform choices about different media channels, whether there was a carbon value attached to the media plan, whether that was accounted for or off-set, if any media decisions can demonstrate a reduction in carbon without impacting the reach and performance of the campaign.

Best Practice in Sustainable Events and/or Awards

We will be looking for evidence of how the decisions made around the development and delivery of an event and/or awards was informed by information about the carbon involved in its different aspects, whether a tool like a carbon calculator was used to track this carbon, how decisions helped to reduce the carbon impact and examples of best practice for future events.

Sector

These are open to global entrants. Recognising progress against Action 5 of the Ad Net Zero Action Plan: These awards explore how a net zero economy is being supported through examples of the industry’s work to create positive behaviour change. In this work, it will be critical to show an understanding of the sustainability problem you seek to solve, how the campaign has addressed this and led to a better outcome, while also supporting the commercial goals of the organisation.
The specialist categories for entries are mapped against the key sectors of the net zero economy and entries can be for work that is B2C or B2B or a combination of both.

Innovation

There are four other categories for entries to demonstrate work that is bringing about sustainable behaviour change:
These are open to global entrants.

Best Start-up (a company less than three years old - founded after 1 January 2021)

This category recognizes a start-up that has shown outstanding innovation and impact in its early stages, contributing to sustainability or environmental initiatives. With a focus on companies founded after 1 January 2021, this award highlights fresh ideas that have the potential to make a lasting difference in the fight for a net-zero future.

Best Business Transformation (from any sector)

Awarded to a company that has undergone a significant and impactful transformation toward sustainable business practices. This category celebrates organizations from any sector that have effectively integrated sustainability into their operations, strategies, and culture, leading to measurable environmental benefits.

Best Progress / Long-Term Change (a company which is demonstrating year-on-year improvements from a long-running campaign)

This category acknowledges a company that has shown consistent and tangible progress in sustainability over an extended period. By demonstrating continuous, year-on-year improvements, the award celebrates organizations that have implemented long-term campaigns, evolving their practices for greater environmental impact while driving long-lasting change in their industry.

Outstanding Contribution to Sustainability (Individual or Team)

This category celebrates the exceptional individuals or teams whose dedication, leadership, and innovative efforts are driving meaningful change within the sustainability sector. Whether through pioneering projects, advocacy, or inspiring others to take action, this award recognizes those whose work is making a profound and lasting impact on advancing the net-zero agenda. From thought leaders to change-makers on the ground, this category honours those at the forefront of creating a more sustainable future.

Grand Prix (Not Open For Entry)

In addition, the judges will award the Campaign Ad Net Zero Grand Prix award which will be chosen from the winners of earlier categories. Companies cannot apply to enter the Grand Prix.

Seb Munden

Ad Net Zero

Learn more about Seb

Alessandra Bellini

Ad Net Zero

Learn more about Alessandra

THE AD NET ZERO PROGRAMME

Ad Net Zero is a global climate action programme to help the advertising industry tackle the climate emergency by decarbonising ad operations and supporting every industry to accurately promote sustainable products and services. Originally founded by the Advertising Association in partnership with the IPA and ISBA, Ad Net Zero launched its 5-point action plan in the UK in November 2020. Ad Net Zero has widespread backing from across the industry and proudly counts support from the world’s six biggest agency holding groups, media owners, tech companies, advertisers, and independent creative and production agencies. 8 out of 10 of the world’s largest ad agencies are Ad Net Zero supporters, and almost three quarters of online ad spend is serviced by Ad Net Zero supporters.

Entries for these awards are available to the whole industry.

Lilou Chinnery

Event Manager

E: [email protected]

James Butters

Partnership Opportunities

E: [email protected]

P: +44 (0)208 267 8290

Best Practice

Best Practice in Sustainability - Ad Tech Services

Best Practice in Sustainability Award - Agency

Best Practice in Sustainability Award - Media Owner

Best Practice in Sustainability Award - Production/Experiential

Best Practice in Sustainable Ad Production (most innovative production using green tools)

Best Practice in Sustainable Media Planning (carbon measurement and management using innovative processes)

Best Practice in Sustainable Events and/or Awards

Sector

Innovation

Best Start-up (a company less than three years old - founded after 1 January 2021)

Best Business Transformation (from any sector)

Best Progress / Long-Term Change (a company which is demonstrating year-on-year improvements from a long-running campaign)

Outstanding Contribution to Sustainability (Individual or Team)

Grand Prix (Not Open For Entry)

Matt Bourn

Director of Communications, Advertising Association

Gerald Breatnach

Head of Strategic Planning & Insight, Google UK

Traci Dunne

Founder , Transform, Renew & Sustain (TRS) Ltd.

Tom Firth

MD, M&C Saatchi

Amanda Forrester

VP Marketing, OpenX

Jemma Gould

Chief Sustainability Officer, Interpublic

Gaurav Gupta

Impact Marketing & Sustainability Executive

Jonathan Hall

Managing Partner, Sustainable Transformation Practice, Kantar

Karen Hamilton

Senior Associate of the Cambridge Institute for Sustainability Leadership and Sustainable Business Advisor, Karen Hamilton Consulting Ltd

Katie Hartranft

VP, Group Account Director / Sustainability Director, The Martin Agency

Keith James

Head of Public Partnerships, WRAP

Sarah Jones

Director of Planning, Sky Media

Benoit Julia

CSO Digital marketing and E-commerce, L'OREAL

Harriet Kingaby

Co-Chair, Conscious Advertising Network

Rosie Kitson

Chief Impact Officer, Havas UKI

Julian Lara Vega

Brand Planner, VML

Paul MacGregor

Director - Strategy & Marketing, Val Morgan Group

Kate MacKenzie

Head of Integrated Marketing, TikTok

Ariadna Madrid

Corporate Sustainability Responsibility: Partnerships & Business Integration Lead, Publicis Groupe

Frank Maguire

SVP of Product Marketing & Sustainability, Sharethrough

Jeremy Mathieu

Head of Sustainability, ITV

Felicity McLean

Associate Director Sustainability Engagement, WPP

Lisa Merrick-Lawless

Co-Founder, Purpose Disruptors

Hannah Mirza

CEO, Responsible Marketing Advisory

Arum Nixon

Chapter Lead - Australia, Ad Net Zero

Mary O'Sullivan

Director Ad Net Zero Europe, Ad Net Zero

Laura Parr

Senior Strategy & Insights Manager, Google

Sophia Parsons

Senior Environmental Manager, Dentsu UK

Kellyanne Perez-Vera

Global Sustainability Director, Mastercard

Tim Pritchard

Head of Responsible Media, MG OMD

Isabelle Quevilly

Director of Creative Shop, Meta

Katrin Robertson

CEO, blowUP media GmbH

Stephanie Scheller