Sebastian Munden is Chair of environmental NGO WRAP, which partners businesses and governments globally, promoting the circular economy, and tackling the causes of climate change, waste and pollution in the food, consumer products and textile systems. He is Global Chair of Ad Net Zero, the advertising industry’s worldwide initiative to deliver net zero ways of working and accelerate the sustainable economy by promoting more sustainable behaviours, products, and services. He is co-author of Sustainable Advertising with Matt Bourn, which was published by Kogan Page in 2024, a senior adviser, and chair of Campden BRI, providing science and technology services to the food and drink industry.  

Sebastian was chief executive of Unilever UK & Ireland until 2022. With 32 years’ experience in FMCG, he held global and senior roles in Unilever, based across Europe and North America.  He is a passionate supporter of classical music, Harlequins rugby club and vegetarian cooking.

THE AD NET ZERO PROGRAMME

Ad Net Zero is a global climate action programme to help the advertising industry tackle the climate emergency by decarbonising ad operations and supporting every industry to accurately promote sustainable products and services. Originally founded by the Advertising Association in partnership with the IPA and ISBA, Ad Net Zero launched its 5-point action plan in the UK in November 2020. Ad Net Zero has widespread backing from across the industry and proudly counts support from the world’s six biggest agency holding groups, media owners, tech companies, advertisers, and independent creative and production agencies. 8 out of 10 of the world’s largest ad agencies are Ad Net Zero supporters, and almost three quarters of online ad spend is serviced by Ad Net Zero supporters.

Entries for these awards are available to the whole industry.