AdGreen

At AdGreen we unite the advertising industry to eliminate the negative environmental impacts of production, and enable the community to measure and understand waste and carbon impacts, empowering them to act for zero waste / zero carbon. It's where low impact counts!

We don’t consult on individual productions, we focus on the bigger picture, creating tools, resources and training for everyone to access in order to accelerate change. The levy enables us to provide these free at the point of use, resulting in a carbon-literate workforce adept at producing work on a reduced carbon budget. We also analyse the carbon calculator’s dataset to assess where infrastructure projects can support a faster shift to net-zero – and then work with biggest suppliers (transport, studios, generators, equipment) to make this possible.

AdGreen is UK-based, however the carbon calculator uses local carbon factors when calculating emissions from production activities – wherever they take place. We plan to bring AdGreen to other production hubs soon, to provide the same infrastructure support and training to local teams. We already have a team in the Netherlands supporting the advertising production community there.

We are part of the Advertising Association, working in partnership with BAFTA and albert, and supported by leading industry players who share our vision. Reducing emissions from production is one of five recommendations from the Advertising Association's Ad Net Zero report.

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