Traci Dunne

Why are the Campaign Ad Net Zero Awards important?

It's a key leap forward for our industry to have an awards stream dedicated solely to Sustainability and we should all embrace this to celebrate those that are leading the charge.

What are you looking for in winning entries?

I would be seeking a solid strategy that runs through the entire organisation and is maintained across the creative process from concept to execution. 

What top tip would you give to this year's entrants?

Less is more - provide a clear, simple explanation that contains the strategy as well as the achievements / success metrics, but also have some fun! - we want to see creativity in the entry submissions as well as the creative output itself.