Jordan Hunter Powell

Why are the Campaign Ad Net Zero Awards important?

This industry has amazing potential to shift behaviours and stimulate the demand for a low-carbon economy. However, we're still not seeing this at the scale we need to compared to the scale of the challenge. Awards like these can help to inspire others through friendly competition and demonstrate the art of the possible to encourage more mainstream adoption across the industry.

What are you looking for in winning entries?

Evidence of impact to ensure we're moving beyond just creative stunts to work that will truly move the dial in the long term.

What top tip would you give to this year's entrants?

Think carefully about the impact that the work generated and share your learnings for the future. What sets this work apart and why does it deserve to win?