Stephanie Helen Scheller

Why are the Campaign Ad Net Zero Awards important?

With these awards, those in the industry who are committed to sustainability receive the visibility that their commitment deserves. The awards are an important platform for mutual inspiration and the promotion of a joint dialog about opportunities and challenges. It gives everyone involved the chance to prove with results that sustainability should evolve from a nice-to-have to a must-have.

What are you looking for in winning entries?

Entries that focus on long-term sustainable development will stand out particularly positively for me. How can the impact be further scaled and integrated into the bigger picture in order to drive change for yourself and others?

What top tip would you give to this year's entrants?

Focus on the real, measurable impact through facts and concrete figures. Wherever possible, emphasize points that prove that there are credible intentions behind the entry to bring sustainability from theory into practice.