Ben Essen

Why are the Campaign Ad Net Zero Awards important?

Climate transition momentum is slowing just the point it needs to accelerate. We need to wake people up and seeing what's possible from pioneers across other sectors is the way to do it.

What are you looking for in winning entries?

Now more than ever, substance. Long-term platforms and propositions that can drive significant, scale behaviour change over time.

What top tip would you give to this year's entrants?

Don't leave any gaps. Judges are necessarily cynical given the topic so anticipate their questions and concerns and answer them.