Michael Todd

Why are the Campaign Ad Net Zero Awards important?

At Google we care deeply about the role our industry can play in tackling the climate crisis. We were founder members of AdNetZero and we truly believe that advertising can be a force for positive change if we work together. We have a lot to do, but by celebrating and publicising the very best of innovation and creativity in this field, we can show what's possible and raise the bar for everyone.

What are you looking for in winning entries?

I'm looking for real innovation and creativity.

What top tip would you give to this year's entrants?

See the bigger picture here. Be ambitious. Aim to affect real change.