Augmenting HP's sustainability mission at COP26

In Q4 2021, HP needed to communicate HP’s mission to delegates at the COP26 summit in Glasgow. To deliver new news to an already knowledgeable and difficult audience to impress. PHD UK planned the media through a data-driven approach that was both impactful and as sustainable as possible. The campaign ran OOH and an AR experience accessible through a QR code on the OOH sites. The AR experience enabled delegates to delve deeper into HP’s sustainable stories in an immersive way. The campaign successfully drove awareness of HP’s sustainability credentials and drove uplifts in key sustainability perceptions with delegates. The campaign created a legacy of sustainable media practices for all HP UK campaigns; to calculate, reduce and offset all HP campaigns in the UK.